Secure anti-fake system that connects
you to your consumer directly
directly at the point of sale
Your consumer can authenticate your product
with a single touch of smartphone in seconds.
Both before and after buying.
Consumer simply touches the label
Authentication takes 2-3 seconds.
Consumer can scan
before or after buying. Unlimited
number of times.
If the smartphone is not NFC enabled,
Walimai works through QR code
(just as secure).
Even we can't fake it.
Every label has a chip with
a unique number. Every item can
now be uniquely traced.
Data on chip changes randomly.
If a counterfeiter broke security and made
a copy his data is quickly outdated.
Location of every scan is in your
database. If somebody is cheating
we know about it quickly.
Old system (e.g. holograms) and new ones
(QR code based, simple RFID/NFC) are easily
broken. Even if encrypted.
May be impossible to copy.
But consumers can't really distinguish
which are real and which are fake.
QR codes are collections of dots.
Can always be copied as pictures.
Even if encrypted.
(and consumers know about it).
Over 50% are not scanned.
All of those can be used by counterfeiters
on fake packages.
Which option do you prefer?
1. "I can be sure it's not fake now".
2. "I need to buy. Then l can check. If it is fake,
I may be able to return".
Consumer can scan any time.
Before and after purchase. As many times
as he/she wants.
Consumer has to peel a sticker or remove
scratch layer. This can only be done once
and only after purchase.
One of Walimai founders presenting to prime
ministers Li Keqiang (China) and Dmitry Medvedev
Many products are becoming a commodity.
People care about safety. Be different, give
them the safety.
79% mothers say they'd switch to a reputable
baby formula brand with strong anti-fake protection.
44% consumers in China say fakes are biggest
barrier in buying foreign wines.
Say 5% of consumers really care about
fakes. If you have 10% market
share it is 50% sales growth for you.